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Soho Digital Lab
Conversational Commerce

WhatsApp + Instagram Ordering System

Conversational commerce for any business — orders taken by AI, 24/7.

🇮🇳 Built for Indian businesses

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WhatsApp + Instagram Ordering System dashboard

Industries we power

Built for every business that takes orders or bookings.

Our WhatsApp & Instagram automated CRM with an AI chatbot supports every one of these industries — orders, bookings, payments and follow-ups on autopilot.

RestaurantsOrders & delivery
Cloud kitchensOrders & delivery
Fashion & boutiquesOrders & shipping
Grocery storesOrders & delivery
PharmaciesOrders & delivery
ElectronicsOrders & shipping
BakeriesOrders & pickup
Online storesOrders & shipping
RestaurantsOrders & delivery
Cloud kitchensOrders & delivery
Fashion & boutiquesOrders & shipping
Grocery storesOrders & delivery
PharmaciesOrders & delivery
ElectronicsOrders & shipping
BakeriesOrders & pickup
Online storesOrders & shipping
Salons & spasAppointments
ClinicsAppointments
Gyms & studiosMemberships
Instagram sellersDM commerce
WhatsApp shopsChat commerce
Home businessesOrders & bookings
Real estateLeads & visits
InstitutesEnrolment
Salons & spasAppointments
ClinicsAppointments
Gyms & studiosMemberships
Instagram sellersDM commerce
WhatsApp shopsChat commerce
Home businessesOrders & bookings
Real estateLeads & visits
InstitutesEnrolment

Overview

A complete conversational commerce platform. Your customers browse, order, and pay right inside WhatsApp and Instagram DMs — the apps they already live in. An AI chatbot handles the conversation, builds the cart, takes payment, and drops every order onto a live dashboard. Not restaurant-specific: it sells whatever you sell. Fulfilment is automated too — restaurants can auto-dispatch riders through Shadowfax's hyperlocal network, while product sellers ship pan-India through Shiprocket, both connected via API so orders flow from chat to doorstep.

Who it's for

RestaurantsClothing storesBoutiquesElectronics shopsGrocery storesMedical storesSalonsClinicsHome businessesInstagram sellersWhatsApp businessesAny online business

Why it wins

What it does for your business.

Sell where they scroll

Meet customers on WhatsApp & Instagram — no app to install.

AI does the talking

Answers, upsells, and closes orders in natural language, 24/7.

Paid on the spot

Integrated payments turn a chat into a confirmed, paid order.

One live dashboard

Every order, customer, and rupee — in real time.

Complete features

Everything you get, in one platform.

Channels

  • WhatsApp ordering
  • Instagram DM ordering
  • AI chatbot
  • Human handoff

Commerce

  • Product catalogue
  • Cart & checkout
  • Payment integration
  • Live order tracking

Delivery & Logistics

  • Shadowfax hyperlocal delivery (restaurants & food)
  • Shiprocket shipping (products & parcels)
  • Automatic rider dispatch
  • Real-time delivery tracking
  • Delivery updates in chat

Customers

  • CRM
  • Customer database
  • Automated follow-ups
  • Segments

Growth

  • Coupon engine
  • Broadcast marketing
  • Analytics dashboard
  • Repeat-order nudges

Live interactive demo

Not a screenshot — the real thing.

Click through a working prototype of the product. Switch modules, try the AI conversation, watch the call flow — exactly how it behaves in production.

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Launch the live dashboard — every module, exactly like the real product.
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Pricing

Two ways to launch.

🇮🇳 Pricing for India·Pay by UPI, Cards, Net Banking

SDL Branding

₹8,000one-time setup

Launch fast under the Soho Digital Lab brand.

  • Hosting
  • Full dashboard
  • AI automation
  • Maintenance
  • Standard updates
Book a Strategy SessionWe tailor, brand & deploy it for you — no online payment required yet.
Most popular

White Label

₹14,000one-time setup

Everything, in your own brand — no Soho branding anywhere.

  • Everything in SDL Branding
  • Your logo & brand colours
  • Custom domain
  • White-label dashboard
  • Branded mobile experience
Book a Strategy SessionWe tailor, brand & deploy it for you — no online payment required yet.

Monthly subscription

A monthly subscription keeps everything running. It scales with your usage rather than a flat fee.

Hosting & cloud infrastructureAI usageWhatsApp APIInstagram APIDelivery integrations (Shadowfax / Shiprocket)Voice AI minutesMaintenance & securityBackupsTechnical support

Recurring cost is configured to your usage — book a call for an exact quote.

FAQ

Questions, answered.

🇮🇳 Answers tailored for India

Yes — UPI, cards and net banking via Razorpay, PhonePe or Cashfree, wired to your settlement account.

Ready to get started?

Book a strategy session and we'll tailor it, brand it, and launch it for your business.